Casey was recently interviewed for a trade journal, which will be a superb technical read when published. In the midst of the discussion, she noted the heavy emphasis which OESH places upon our customer feedback. The paragraph of note:
Today, with sales surging, OESH footwear continues to be sold exclusively through OESHshoes.com, allowing the company to directly communicate with its customers all over the world. “It currently requires all we can do to keep up with our online demand,” said Kerrigan. However, to maintain a strong grass roots message, the OESH factory is open to the Charlottesville community on Mondays, Wednesdays and Fridays from 11 a.m. to 2 p.m. so Kerrigan and her staff can talk with customers one by one as they fill local orders.And here is one of those things we repeatedly hear in one form or another from you: “Oh, don’t bother with the shoe box–What good is it doing, anyway?”
So with the preparation of shipping our first wave of Sandals this week and our relentless commitment to making valid improvements in each and every step of our business, we are doing away with the combination of an old-fashioned shoe box AND heavy corrugated shipping box container. Instead, we’ll now carefully wrap your OESH in tissue and you’ll receive them in this sensible Certified Cradle to Cradle mailer.
Thanks so much for helping us improve our business–more than 15,000 metric tons of carbon equivalent emissions are prevented each year by this US Postal Service initiative. Triggered, for us, directly by our awesome OESHers!
