La Vida v2.0 Takes Root In Media

• The famous Runners World blog of legendary writer/runner Amby Burfoot picked up Casey’s January 1 OESH post with his Biomechanics Expert Debunks Treadmill Myths. Not to be outdone at RW, Mark Remy immediately utilized the thoughts of both Casey and Amby in his clever 12 More Treadmill Myths…Busted!

• In early March, “The world’s largest professional association for the advancement of technology”, aka the prestigious Institute of Electrical and Electronics Engineers, published online through the IEEE Pulse, The Race to Build a Better Shoe.

• The most influential consumer site for active walkers, about.com, echoed the IEEE publication, with Wendy Bumgardner’s post: Your Walking Shoes are Built Wrong – Researcher Says.

• The topper was on the final day of the month, as the American College of Sports Medicine (the largest sports medicine and exercise science organization in the world) completely overhauled its description of the Characteristics of a good, safe running shoe. Using the boundary lines formed by 3 major shifts in critical thinking, the ACSM all but described the La Vida v2.0 in name, with the March 31 position paper: Selecting Running Shoes.

However, instead of putting the ol’ feet up on the desk, we are efforting like mad dogs to produce some new colors of the La Vida v2.0 with a bit of summer sizzle to them. Stay tuned, as we’ll be showing them to you in a few weeks. We cannot wait—and in the meanwhile, keep moving in your OESH, because more OESH is coming around the corner for you in 2014.

Onward!

-The OESH Team