Blog

Every year, a few friends and friends of friends from college (University of Chicago), and our families meet up some place fun. Last year we went to the beach (Bald Head Island in North Carolina) where I tested a prototype pair of our OESH athletic sandals. They were so great that they ended up being the […]

Being a new employee here at OESH, I was skeptical to hear that many existing athletic shoes are designed all wrong.  As a recent Industrial Design graduate from James Madison University and being involved with sports my whole life (shoutout to the 2013 WCLA D2 National Champions aka JMU Women’s Club Lacrosse), I had never […]

The conversation started over the Jerusalem Artichoke, a perennial vegetable with bulbous roots tasting like a cross between a potato and an artichoke. A wonderful OESHer friend gave me some of her roots last year which I planted, and this year, I gave some of the roots to another OESHer and long-time friend (who is […]

In central Virginia at this time of the year, we see plenty of lizards scurrying about. And it certainly defines the way our business demand is flowing–the movement of Lizards, that is. With a one-two punch, we recently saw the final pairs of our Lizard 8.5s and 9s go onto the feet of some very […]

This summer, our daughters and I have been playing squash. Of course we’ve all been running too (lifelong commitment / cross-country workouts for the girls) but the idea of throwing squash into the mix came to us when the University of Virginia invested $12.4 million on a new indoor squash court facility that is practically […]

Right around the corner from OESH is Thomas Jefferson’s Monticello (you know, that building that’s on the back of the nickel) where every Fourth of July, 76 people from around the world, are officially sworn in as citizens of the United States. Exactly ten years ago I had the privilege of helping to celebrate one […]

I had just about forgotten the typical volatile organic compound (VOC) smell of a new running shoe, until Bob left a pair in our closet last night. (Why, you wonder, is Bob not wearing our new La Vida’s? Because, unfortunately, his feet are still too big for our largest La Vida size 12.) You might […]

Hmmm…a funny thing is happening as we are still filling out the backlog of orders on the brand new OESH La Vidas The demand for remaining OESH Lizards remains stellar. We now say “adios” to a great friend, with the purchase of the final Lizard 7 going to OESHer Eileen in Virginia. Thanks so much, […]

Today we just cut on our CNC (computerized numerically controlled) waterjet saw, the last piece of steel, finishing up the molds needed to make the full range of sizes (6.5 to 12) of the new La Vidas. It’s been nearly 100 pieces in all. We’ve also been using a CNC milling machine that carves with […]

We have had very strong expectations for the launch of our new La Vida style–currently available in this beautiful white sand model:         But even as optimistic as we knew we should be, the demand in our first week was somewhere above triple our “best case” estimate. We aren’t complaining–and neither will […]